Hair cosmetics with products for hair care, colouring hair and styling hair for both the private consumer market and the complete supply of hair salons is, with 53% share of its realisation, the most successful programme of the company. We have secured a leading role within the programme of hair cosmetics not only through the manufacture of an extensive palette of quality hair cosmetic products, but also with the activity of the Subrina Studio, of the educational centre for hairstylists. Since 1960, with their help, we have trained hairstylists how to correctly use our products whilst simultaneously familiarising them with the latest fashionable trends in the areas of cutting, colouring and styling the hair.

Within the framework of the Subrina Studio is also included our experimental section, which carries out all the testing of new products on »live« hair prior to us offering the products to the consumer. With this we ensure the checked quality of all the products in the programme.