We have earned trust and business expertise with constantly keeping up with the movements in all the markets we cover, as well as in the markets which are our goals for the future. We realize that only with knowledge about local customs and characteristics we can offer the consumers what they want and need.

Ilirija covers the local market, the markets of former Yugoslavia, and Central and Eastern European markets with its entire product range under its own brand names in general consumer sales as well as with its professional product lines designed for use and sale in hairstyling salons. Wherever we are represented by products under our own brand name, we have a well developed sales network which includes contract partners, thus successfully control sales and market movements connected to it.

We have penetrated the markets of Western Europe under brand names of larger chain stores. We did this by convincing them of our capacity to offer an entire product range with our complete flexibility, professional approach and technological and marketing consultancy. Ilirija offers a complete one-stop service for private labels, from product conception and development to packaging and marketing.

With a long tradition of commitment to quality, Ilirija has been able to meet the needs of the most demanding consumers. At Ilirija we have our own research and development team who enable us to keep pace with the latest trends and allow us to propose attractive and competitive product lines. We have our own marketing team who is always ready to introduce new approaches and designs. Further more we have two separate production facilities. One for cosmetics and hair cosmetics and the other for chemicals and candles, which enable us to respond with flexibility and keep up with volume demands. At Ilirija we work as an enthusiastic team ready to take on every challenge and ensure complete customer satisfaction.

The markets of the Middle East and Northern Africa offer great potential for selling semi-finished products since these countries have high custom duties, which would make final product sales non profitable. In these markets we are recognized and esteemed mainly as providers of quality and moderately priced semi-finished products. In addition we provide our business partners with full technological, marketing and other consulting services.