Ilirija has experienced many important events and turning points, in it’s over century long existence. In 2003 the company was placed on the aforementioned list even before the business year began. On January 1st 2003 the helm of the company was passed on to a new management. They immediately began a thorough restructure of the company.

The new management’s strategic goal was to change the emphasis from production to a flexible market orientation, thus enabling Ilirija to compete in this highly competitive industry. The main goals for this change being: higher productivity, optimizing the production processes and distribution, hiring new personnel, renovate the organization culture as well as combine and reposition brands.

The realization of these goals is also reflected in the business results the company has achieved and which have improved during this last period and therefore proving the appropriate steps towards reaching the goals are being taken.

The future favours the contemporary companies with their equally contemporary corporation culture and an enterprising business approach which challenges status quo and constantly seeks new solutions.
Ilirija is transforming into a dynamic and quickly adaptable company, able to detect the demands of local markets and successfully adapt to them. At the same time Ilirija remains loyal to the environment we work in, thus contributing to the richness of social life while also committing to the demands of high standard in environmental and quality matters.
Ilirija has become a welcoming alternative to multinational companies. We have become a company that know itself and meet the demands of local consumers.